Core Competencies
Creative Operations Excellence: Process implementation, workflow optimization, and resource management
Brand Strategy & Governance: Brand voice development, creative standards implementation
Cross-functional Leadership: Stakeholder management, team mentorship, fostering psychological safety
Technology Integration: DAM systems implementation, workflow management platforms, creative tools
Project & Production Management: End-to-end creative development process management, asset tracking
Tools
Workflow Management:
Wrike, BasecampAsset Management:
Brandfolder, OneDriveCreative Production:
Adobe Creative CloudTeam Collaboration:
Miro, Webex, ZoomProject Tracking & Documentation:
Smartsheet, SharePoint
“...what really set Natalie apart was her knowledge and experience as a creative. Which meant that when any given project came our way, she shared a true understanding of the creative process and the emotional intelligence to inspire our team of talented designers towards the perfect solution, from concept to execution. ”
Creative Director, Cisco Security
Summary
Visual design practitioner turned strategic operations leader with 15+ years of experience spanning hands-on design work to creative team leadership. Expertise in orchestrating creative workflows and technology solutions that bridge creative vision with business objectives. Proven track record in implementing systems that remove production pain points while maintaining creative excellence, fostering cross-functional collaboration, and ensuring seamless project delivery through organization and team synchronization.
Experience
Senior Design Manager
Cisco Security
March 2021–November 2024, Remote
Orchestrated end-to-end creative operations in partnership with Project Managers, including workflow optimization, resource allocation, and creative technology implementation, resulting in a 10% improvement in project delivery times
Led Cisco Security’s internal brand voice, providing brand direction and governance across the business organization, working cross-functionally with Product Marketing, Sales, and Executive Leadership
Implemented Brandfolder DAM system from purchasing to adoption, driving standardized workflows and reducing project turnaround time
Utilized Wrike workload tracking to demonstrate resource constraints to leadership,
optimizing request acceptance criteria that brought team capacity from consistent overload (100%+) to sustainable utilization (75-85%)
Enhanced team efficiency by spearheading product deep dives, resulting in 20% better understanding, targeted graphics, decreased rework, and a streamlined creative process
Effectively guided the team through significant reorganizations with clear communication and strategic planning, ensuring alignment and focus
Fostered psychological safety, empowering team members to express ideas, creating a supportive culture, and driving team trust scores from 4.0 to 4.62/5 in six months
Art Director & Design Manager
Cisco Umbrella
August 2018–March 2021, Remote
Led the creative team in delivering solutions for product marketing, demand generation, internal brand and marketing projects, and partner initiatives
Oversaw Cisco Umbrella’s rebrand to align with the Cisco corporate brand system, ensuring cohesive marketing collateral, streamlined processes, and a unified brand presence
Developed and managed creative production workflows across multiple channels, including digital, social, and print assets
Boosted design team recognition by launching quarterly feedback surveys, presenting at Townhalls, and creating a brand resource hub, solidifying our role as brand experts
Marketing Design Manager
ZAP Business Intelligence
July 2016–August 2018, Remote
Developed and executed annual marketing plans, including logistics for exhibits and trade shows, and digital marketing campaigns
Concepted and designed corporate marketing materials across multiple formats and channels
Led art direction for the corporate website redesign, collaborating with developers and establishing the site’s overall look and feel
Directed a photoshoot with an independent photographer, resulting in a library of custom photos for the new website
Additional Experience
HubPages, Inc., Graphic Designer & UX Consultant
Remote, 2016–2018
Lowes Hotels, Senior Graphic Designer
New York, NY, 2018
The Creative Group, Graphic Designer
San Francisco, CA, 2008–2010
Benefit Cosmetics, Senior Graphic Designer
San Francisco, CA, 2010–2016
Education
California State University, Fresno, CA
BA in Graphic Design, Marketing minor
Certifications & Training
Cooper Professional
Education Facilitating Design Thinking
May 2020
Voltage Control
Facilitation Certification
March 2025
General Assembly
User Experience Design Course
September 2014
Deeplearning.AI
Generative AI for Everyone
June 2024
Pragmatic Institute
PMC Level 1
September 2021
Volunteering & Leadership
Cisco Speaks Toastmasters Club
Vice President, Public Relations
April 2022–March 2023