Creative leader passionate about building teams while bridging creative vision and operational excellence.

Resume

Resume


 

Core Competencies

  • Creative Operations Excellence: Process implementation, workflow optimization, and resource management

  • Brand Strategy & Governance: Brand voice development, creative standards implementation

  • Cross-functional Leadership: Stakeholder management, team mentorship, fostering psychological safety

  • Technology Integration: DAM systems implementation, workflow management platforms, creative tools

  1. Project & Production Management: End-to-end creative development process management, asset tracking

Tools

  • Workflow Management:
    Wrike, Basecamp

  • Asset Management:
    Brandfolder, OneDrive

  • Creative Production:
    Adobe Creative Cloud

  • Team Collaboration:
    Miro, Webex, Zoom

  • Project Tracking & Documentation:
    Smartsheet, SharePoint


...what really set Natalie apart was her knowledge and experience as a creative. Which meant that when any given project came our way, she shared a true understanding of the creative process and the emotional intelligence to inspire our team of talented designers towards the perfect solution, from concept to execution.
Clayton Chu
Creative Director, Cisco Security

 

Summary

Visual design practitioner turned strategic operations leader with 15+ years of experience spanning hands-on design work to creative team leadership. Expertise in orchestrating creative workflows and technology solutions that bridge creative vision with business objectives. Proven track record in implementing systems that remove production pain points while maintaining creative excellence, fostering cross-functional collaboration, and ensuring seamless project delivery through organization and team synchronization.


Experience

Senior Design Manager
Cisco Security
March 2021–November 2024, Remote

  • Orchestrated end-to-end creative operations in partnership with Project Managers, including workflow optimization, resource allocation, and creative technology implementation, resulting in a 10% improvement in project delivery times

  • Led Cisco Security’s internal brand voice, providing brand direction and governance across the business organization, working cross-functionally with Product Marketing, Sales, and Executive Leadership

  • Implemented Brandfolder DAM system from purchasing to adoption, driving standardized workflows and reducing project turnaround time

  • Utilized Wrike workload tracking to demonstrate resource constraints to leadership, 

  • optimizing request acceptance criteria that brought team capacity from consistent overload (100%+) to sustainable utilization (75-85%)

  • Enhanced team efficiency by spearheading product deep dives, resulting in 20% better understanding, targeted graphics, decreased rework, and a streamlined creative process

  • Effectively guided the team through significant reorganizations with clear communication and strategic planning, ensuring alignment and focus

  • Fostered psychological safety, empowering team members to express ideas, creating a supportive culture, and driving team trust scores from 4.0 to 4.62/5 in six months

Art Director & Design Manager
Cisco Umbrella
August 2018–March 2021, Remote

  • Led the creative team in delivering solutions for product marketing, demand generation, internal brand and marketing projects, and partner initiatives

  • Oversaw Cisco Umbrella’s rebrand to align with the Cisco corporate brand system, ensuring cohesive marketing collateral, streamlined processes, and a unified brand presence

  • Developed and managed creative production workflows across multiple channels, including digital, social, and print assets

  • Boosted design team recognition by launching quarterly feedback surveys, presenting at Townhalls, and creating a brand resource hub, solidifying our role as brand experts

Marketing Design Manager
ZAP Business Intelligence
July 2016–August 2018, Remote

  • Developed and executed annual marketing plans, including logistics for exhibits and trade shows, and digital marketing campaigns

  • Concepted and designed corporate marketing materials across multiple formats and channels

  • Led art direction for the corporate website redesign, collaborating with developers and establishing the site’s overall look and feel

  • Directed a photoshoot with an independent photographer, resulting in a library of custom photos for the new website


Additional Experience

HubPages, Inc., Graphic Designer & UX Consultant
Remote, 2016–2018

Lowes Hotels, Senior Graphic Designer
New York, NY, 2018

The Creative Group, Graphic Designer
San Francisco, CA, 2008–2010

Benefit Cosmetics, Senior Graphic Designer
San Francisco, CA, 2010–2016


Education

California State University, Fresno, CA
BA in Graphic Design, Marketing minor


Certifications & Training

Cooper Professional
Education Facilitating Design Thinking
May 2020

Voltage Control
Facilitation Certification
March 2025

General Assembly
User Experience Design Course
September 2014

Deeplearning.AI
Generative AI for Everyone
June 2024

Pragmatic Institute
PMC Level 1
September 2021


Volunteering & Leadership

Cisco Speaks Toastmasters Club
Vice President, Public Relations
April 2022–March 2023